I have worked for clients like Vivo (Telefónica), Chevrolet, Volkswagen, Texaco, Ambev, KFC, RecordTV, Unimed, Telecine and Infoglobo.
I'm Marcelo Andrade, a Senior Creative Art Director with 12 years of experience. He also made strategic creative hires as well as increased the local team size by five times making it one of the largest creative agencies in Singapore. He boosted the agency’s profitability by leading the team to win major accounts, local and regional, such as Sentosa, Wyeth, KFC, Ministry of Manpower, Abbott Nutrition, Allianz Insurance, La Salle, British Council and Contact Singapore. Raju transformed Grey Group Singapore into the country’s fastest-growing creative outfit within a year. Within 12 months of taking over the duties at Grey Indonesia, The agency was awarded “ Creative agency of the year (Silver) at the Campaign Asia Awards in December 2018. Grey Group Thailand went on to become 2015 Digital Agency of the year. Agency of the year and Digital agency of the year at the Gong show Singapore in 2015.
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Winner of The "Agency professional of the year - 2011 and "Agency Head of the year" 2014 at the Singapore Hall of fame awards show, Under Raju's leadership, Grey Group Singapore won the Creative Agency of the year at SPHINK awards 2013 and the Global Healthcare Agency of the year 2014. He lead Grey Singapore and Thailand before that. Prior to that he was the CEO of Grey Group Indonesia. Raju is an Integrated brand builder with years of experience in multiple categories across various regions and communication disciplines.īefore joining Genero, Raju did a short stint at REDHILL Communication to launch Redhill Studio, an integrated creative services practice. This is why her quest to making impossible possible has been a rollercoaster ride she would gladly relive a thousand times. Batool believes that the two keys to her success in transforming lifeless brands into superstars is trust and transparency. She is a true champion for growth and one of the pioneering minds that led the agency’s drive towards experimenting with cutting-edge advertising solutions. In doing so, she got a sneak peek into the kaleidoscope of advertising cultures around the world. She got a taste of the other side of the fold by entering the grand juries of prestigious award shows such as The Dragons of Asia Awards, Global Content Awards, MENA Agency Awards, MENA Search Awards and last year’s New York Festivals Advertising Awards. Having achieved it all behind the figurative curtains of advertisers, Batool now wishes to move beyond her comfort zone. The past couple of years were a whirlwind of emotions and accomplishments. This is why they only present clients with holistic advertising solutions that drive unmistakable results.
Capitalizing on this strength, Batool has not only formed immovable relationships with multitudes of clients but also chiseled her trusty client relationship team to be more future-focused. Only a few minutes into a meeting with Batool and you know you’ll enjoy working or traveling with her. She is a true inspiration inside and outside the Saatchi network and is among the youngest women in the industry to lead business operations. In just under a decade, Batool has blossomed in the chaos of creativity that is the advertising industry.
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